Media & Influencer Relations
Media training, media releases, contact lists, media liaison.
Media calls, street activations, events.
Thought leadership, stakeholder relations, crisis management.
Social media campaigns, online community building, social media training.
Video, copywriting, research, case studies, opinion articles, web copy, newsletters, social media, animation, blogs, infographics.
We have worked all over the world, won awards, organised major events, promoted outstanding artists and seen companies through stock market listings. For examples of our work see our case studies.
Our current client list includes Opera Queensland, Museum of Brisbane, The Office of the Queensland Chief Entrepreneur, Queensland Music Festival, The Difference Incubator (TDi), Bleach Festival, Diner en Blanc (Brisbane), Australian Brandenburg Orchestra, Women of the World Festival, Purpose and Creative Regions.
In past lives we have also worked with Brisbane Festival, MTV, Coca-Cola, Rolls-Royce, Blue Sky Alternative Investments (ASX:BLA), Ericsson, TechnologyOne (ASX: TNE), Change 2020, Readify, Talking Families, Foster’s, Bulmers, Suncorp, Eversheds Lawyers, Fairfax Digital, Brisbane Marketing, Brisbane City Council, Cairns Indigenous Art Fair, Department of the Premier and Cabinet (Queensland), and many more.
Our team has worked in Europe, UK and Australia across a range of industries including technology, finance, property, arts, fashion, major events and government.
Dawn Hewitt - Managing Director
Dawn is an award-winning PR professional with more than 15 years of experience in the UK and Australia. She has worked with some of the world’s biggest business and consumer brands as well as major festivals and government organisations.
Miette Lelievre - Director
Miette is a French national educated in Europe and Australia, who started her career nine years ago in London, handling pan European media campaigns across 10 territories. Her experience spans PR, advertising and marketing for a range of corporate clients such as Rolls-Royce and Ericsson. Joining Agency North in 2011, Miette heads up our business-to-business division, looking after corporate, finance, technology and innovation clients.
Natasha Spong - Director
An accomplished media and communications specialist, Natasha has over a decade of experience in the corporate and not-for-profit sector. Natasha started her career in London working with large multi-nationals and campaigning for a social housing charity. She then spent five years at Queensland Ballet managing their public relations, digital strategy and content. Natasha joined Agency North in 2015 as a project director and now as director drives the strategic direction of the agency and client accounts. She is passionate about the power of telling stories that matter.
Amy Hambleton - Project Director
With eight years experience in agency, government and not-for-profit organisations, Amy has proven experience in public relations, crisis management and media training across multiple sectors including tourism, government and arts. Adept at creating and executing creative, multi-tiered strategies for major campaigns, Amy has headed up major campaigns for Brisbane Festival, Museum of Brisbane and Opera Queensland to name a few, and has won awards for her work.
Jean Smith - Senior Project Manager
Hailing from South Africa, Jean spent five years as a publicist for Penguin Random House, looking after local and international authors. She is experienced in media relations, working with talent, as well as applying her skills across a variety of genres including fiction, lifestyle, business & sport. Before that she worked as an international trade advisor and as a project coordinator at an NGO where she was involved in fundraising and project management for the building of a new children's home.
Celia Brightwell - Project Manager
Celia's five years' experience in the Victorian higher education and public sectors includes strategic communication work on reconciliation and an integrated campaign for the Anzac Centenary. She has editorial experience at the Monthly, Higher Arc and several arts and design platforms and digital marketing experience at the Melbourne International Film Festival. Celia is currently pursuing an interest in cross-cultural communication and corporate social responsibility as part of her Master of Marketing Communications at the University of Melbourne.
Jaishri Johnstone - Senior Project Executive
Jaishri started her career in events management at The Star City Casino & Hotel, organising functions for major touring productions and hosting international stars. After completing a Bachelor of Communications and PR at University of Queensland, and with several internships and journalism experience under her belt, she joined Agency North at the end of 2014 and works on several arts and major events accounts.
Jack Doonar - Project Executive
Jack graduated from Queensland University of Technology in 2014 with a double Bachelor of Journalism and Business, majoring in Public Relations. Since graduating he's worked in several media, marketing, and PR roles in the music industry and for a variety of organisations and projects. He has a keen interest the creative arts, publicity, engaging content strategies, and event management.
Museum of Brisbane
We beat four massive global brands to win the national CommsCon Launch Campaign of the Year 2014 for our work on the opening of Museum of Brisbane’s new gallery.
We took it out of the museum walls, and created the tagline “Here is our story”, installing giant numbers across the city representing significant historical dates, which helped prolong the life of the campaign. We created stories for radio, TV, print and online media and got thousands commenting and posting photos on Twitter, Facebook, Instagram and Pinterest. The Museum’s social media followers increased 30% and 150 individual media stories appeared, worth approximately $1 million.
We have managed the publicity for Brisbane Festival since 2011. Our activities have included copy and speech writing, media relations, media calls, integration with social media and digital marketing, filming and creation of promotional videos.
To date we have secured around 15,000 media hits worth around $60 million for the festival. We have raised the bar every year, forging major new media relationships and securing hours of TV and radio, 65 cover stories and countless lengthy feature articles.
Since inception, we have helped promote and position Blue Sky Alternative Investments by securing a steady flow of high quality, large articles in The Australian, The Financial Review, BOSS, BRW and investment trade magazines, as well as a weekly spot on Sky Business News.
In 2012, we supported Blue Sky as it went through an IPO and debuted on the ASX. The company now manages more than $1bn in assets. We work with Blue Sky across its private equity, venture capital real estate, hedge fund and real assets divisions.
To raise the profile of management consultancy Change2020, we commissioned research on the topic of culture and leadership, and wrote a high-level white paper analysing the results.
To launch the white paper, we approached BOSS Magazine to chair a roundtable debate between some of Australia’s top CEOs—Peter Birtles (Super Retail Group), Bill Pulver (Australian Rugby Union), Chris Ridd (Xero), Ann Sherry (Carnival), Kate Burleigh (Intel) and Matt Barrie (Freelancer). A 4-page article appeared in BOSS Magazine in July 2014, which we leveraged through a social media and Google campaign.
The campaign was highly commended in the ‘Best use of research’ category at the 2015 Commscon awards.
Project Puccini was an epic undertaking to train 384 people in eight Queensland cities to perform in an opera.
For launch we hijacked Valentine’s Day handing out alternative Valentine’s cards that encouraged people to find a new love (the love of singing). We distributed a digital media kit to thousands of media and drove ticket sales through ongoing profiling of local participants on social and traditional media. We also produced a documentary about Project Puccini. 900+ media hits, 11 cover stories and national TV, reaching 15 million people meant OperaQ smashed box office targets before the tour began. See examples: The Australian and ABC.
Our campaign was shortlisted for three 2015 Commscon Awards and highly commended in the best consumer campaign category.
Talking Families is a Queensland Government education program to encourage struggling parents to speak up and ask for help. To launch the six-week campaign, we used new research to create media releases and held media calls in four regional centres, securing 85 stories across local and national TV, print, digital and radio, to a value of $1.5 million.
We recommended the development of a Facebook page, created content to help build a community of 12,000 and implemented weekly parent advice nights on Facebook to connect parents with experts. During the six-week launch campaign monthly unique users reached by the page peaked at over 760,000.
The launch campaign was shortlisted for a 2015 Commscon Award.