Our Business

Services

Big ideas

Stunts, events, research, thought leadership and social media campaigns.

Crisis management

Stakeholder relations, media training and media relations.

Digital media

Animation, video, social media, community building, blogs, infographics and interactive media.

Media relations

Media releases, contact lists, media training, video news releases, case studies and media liaison.

Copywriting

Brochures, magazines, newsletters, websites, case studies, annual reports and other corporate documents.

Experience

We have worked all over the world, won awards, organised major events, promoted outstanding artists and seen companies through stock market listings. For examples of our work see our case studies.

Our current client list includes Brisbane FestivalOpera QueenslandBlue Sky Alternative Investments (ASX:BLA), Museum of Brisbane, EzidebitDiner en Blanc - Brisbane, and Change2020.

In past lives we have also worked with MTV, Coca-Cola, Rolls-Royce, Ericsson, TechnologyOne (ASX: TNE), Foster’s, Bulmers, Suncorp, Eversheds Lawyers, Fairfax Digital, Brisbane Marketing, Brisbane City Council and many more.

Team

Our team has worked in Europe, UK, Asia and Australia across a range of industries including technology, finance, property, arts, fashion, major events and government.

Dawn Emma Miette Michaela Lisa Scott

Dawn Hewitt - Managing Director

Dawn is an award-winning PR professional with more than 15 years of experience in the UK and Australia. She has worked with some of the world’s biggest business and consumer brands as well as major festivals and government organisations.

Emma Rusher - Director

Emma has more than 15 years experience in devising Australian/Asia Pacific media strategy for some of the world's most recognised people and entertainment brands. Emma has created a diverse array of campaigns across social media, digital, broadcast, print and live events during senior positions with BBC Worldwide, ABC TV, Random House, Pan Macmillan and Hachette.

Miette Lelievre - Account Manager

Miette is a French national educated in Europe and Australia, who started her career six years ago in London, handling pan European media campaigns across 10 territories. Her experience spans PR, advertising and marketing for a range of corporate clients such as Rolls-Royce and Ericsson.

Michaela Tam - Account Manager

Michaela has worked in the media industry for the past four years with a focus on fashion, lifestyle and major events in Australia and Hong Kong. A former journalist, Michaela has handled publicity for Brisbane Festival since 2011 and works on major arts projects and consumer products.

Lisa Coutts - Account Executive

Lisa is a recent graduate having received a Bachelor of Communication majoring in Public Relations last December. The internships she completed while at university have given her extensive experience in B2B communications, having worked with clients such as Bank of Queensland and Queensland College of Teachers.

Scott Little - Operations Manager

Scott has 14 years of experience in the travel, major events and hospitality industries in Australia and the UK. He has been involved in two successful start-ups, worked on the website overhaul for a major multinational travel company and overseen the logistics for a large festival.

Our Work

Brisbane Festival

Agency North has managed the publicity for Brisbane Festival since 2011.

In 2013, we oversaw copywriting, speechwriting, the media kit and all media releases and hosted The Guardian at the Festival for a week. In terms of publicity we secured 3,038 hits valued at $9.8 million, including 17 cover stories, national TV coverage on every major station and outside broadcasts with 612 ABC and Radio National.

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TechnologyOne

We worked with enterprise software vendor TechnologyOne from 2009 to 2014, during which time the ASX listed, multinational company doubled in value.

We managed all media relations, including managing the major announcement that TechnologyOne would be taking its business to the cloud, redesigning its entire software suite as apps and launching the market’s first enterprise app store.

On average we secured 200+ large articles every year for TechnologyOne in titles including the Australian Financial Review, BRW, The Australian and The Deal magazine.

Museum of Brisbane

In 2013, Agency North helped Museum of Brisbane launch its new gallery on top of City Hall. We came up with the tagline “Here is our story”, installed giant numbers in prominent CBD locations that represented significant historical dates and organised a mass media call. The campaign saw Agency North secure 150 pieces of media coverage worth approximately $1 million in the first month alone including national and local TV (all channels), outdoor radio broadcasts and articles in regional, national and international print.

Thousands of people commented and posted photos on Twitter, Facebook, Instagram and Pinterest. Followers across these four platforms increased 30%.

Our Work

From start-up to ASX debut

Since inception, the team has helped promote and position Blue Sky Alternative Investments by securing a steady flow of high quality, large articles in The Australian, The Financial Review, BRW and investment trade magazines, as well as a weekly spot on Sky Business News. In 2012, AgencyNorth supported Blue Sky as it went through an IPO and debuted on the ASX with a market capitalisation in excess of $30 million.

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Dîner en Blanc

This chic annual picnic started in Paris 24 years ago and now takes place in 20 cities around the world. Diners dress in white and are taken to a secret location.

Agency North launched the first Australian event in Brisbane in September 2012, secured sponsorship and managed traditional and social media.

1,000 tickets were sold and more than 100 media hits were generated, including ABC, Channel Nine and Channel Seven TV, a cover story, a double page spread in The Courier-Mail, AFR Life & Leisure Magazine, and international airline magazines.

Economic Impact Assessment

The Australian Institute for Commercialisation (AIC) commissioned an independent report to evaluate how much its innovation services were worth to the economy in terms of additional turnover, exports and jobs.

Agency North dissected the report to find different news angles for different audiences, drafted all media materials and filmed a video news release (VNR) for broadcast, securing national and local coverage across business and innovation titles including the Australian Financial Review.

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What we're reading

The latest news and comment on Brisbane Festival

Tom E Lewis has teamed up with Michael Kantor for an ambitious retelling of the Shakespearean tragedy King Lear. Depicting two Aboriginal families torn apart by greed and lust for power, the play makes powerful use of music, dance and Indigenous languages such as Gupapuyngu (Yolngu) and Katherine Kriol

CommsCon Awards shortlist revealed

The shortlists have been announced for this year’s CommsCon Awards for PR and communications professionals.

Client news

Zanui founder takes social networking to a new level with HeyLets

The idea of walking into a shopping centre on a Saturday afternoon made Dean Kelly's skin crawl.

Opera review: Abandon (OperaQ Studio & Dancenorth)

Opera Queensland’s new production ain’t your average Baroque chamber opera.