Our Business


Big ideas

Stunts, events, research, thought leadership and social media campaigns.

Crisis management

Stakeholder relations, media training and media relations.

Digital media

Animation, video, social media, community building, blogs, infographics and interactive media.

Media relations

Media releases, contact lists, media training, video news releases, case studies and media liaison.


Brochures, magazines, newsletters, websites, case studies, annual reports and other corporate documents.


We have worked all over the world, won awards, organised major events, promoted outstanding artists and seen companies through stock market listings. For examples of our work see our case studies.

Our current client list includes Brisbane Festival, Department of the Premier and Cabinet (Queensland), Opera QueenslandBlue Sky Alternative Investments (ASX:BLA), ReadifyMuseum of Brisbane, Ezidebit, Queensland Music Festival, Diner en Blanc (Brisbane), Australian Brandenburg Orchestra, Women of the World Festival (Australia) and Creative Regions.

In past lives we have also worked with MTV, Coca-Cola, Rolls-Royce, Ericsson, TechnologyOne (ASX: TNE), Coronis, Foster’s, Bulmers, Suncorp, Eversheds Lawyers, Fairfax Digital, Brisbane Marketing, Brisbane City Council and many more.


Our team has worked in Europe, UK, Asia and Australia across a range of industries including technology, finance, property, arts, fashion, major events and government.

Dawn Dani Michaela Miette Amy Jaishri Scott

Dawn Hewitt - Managing Director

Dawn is an award-winning PR professional with more than 15 years of experience in the UK and Australia. She has worked with some of the world’s biggest business and consumer brands as well as major festivals and government organisations.

Dani Nash - Digital Manager

Dani has been working in the digital space since the UK dot-com boom of the late 1990s. Creating online content and social media strategies is her forte; with experience garnered across the globe with News International, Big Brother, Dorling Kindersley, JMC Airlines, AstraZeneca, Queensland Law Society, Brisbane Festival and Brisbane City Council.

Michaela Tam - Project Director

Michaela is an award-winning PR professional whose experience spans arts, fashion, lifestyle, journalism and major events in Australia and Hong Kong. She has spent time at one of Asia's leading luxury magazines and an international street wear label.

Miette Lelievre - Project Director

Miette is a French national educated in Europe and Australia, who started her career eight years ago in London, handling pan European media campaigns across 10 territories. Her experience spans PR, advertising and marketing for a range of corporate clients such as Rolls-Royce and Ericsson.

Amy Hambleton - Project Director

With ten years experience in agency, government and not-for-profit organisations, Amy is adept at the strategy and execution of major campaigns. Amy has worked in sectors including tourism, government and arts, her skill set extends to event management, marketing, live broadcasts, big PR stunts, media relations, media calls, social media and copywriting.

Jaishri Johnstone - Account Executive

Jaishri started her career in events management at The Star Sydney Casino & Hotel. After organising functions for major touring productions and hosting international stars, Jaishri completed a Bachelor of Communications and Public Relations at University of Queensland. Throughout her studies, she completed an array of internships, and contributed regularly to The Village News.

Scott Little - Video Department & Company Operations

Scott oversees our video department and operations. Working in the travel, major events and hospitality industries in Australia and the UK, Scoot has been involved in two successful start-ups, worked on the website overhaul for a major multinational travel company and overseen the logistics for a large festival.

Our Work

Brisbane Festival

Agency North has managed the publicity for Brisbane Festival since 2011.

In 2013, we oversaw copywriting, speechwriting, the media kit and all media releases and hosted The Guardian at the Festival for a week. In terms of publicity we secured 3,038 hits valued at $9.8 million, including 17 cover stories, national TV coverage on every major station and outside broadcasts with 612 ABC and Radio National.

Visit website »

Museum of Brisbane

In 2013, Agency North helped Museum of Brisbane launch its new gallery on top of City Hall. We came up with the tagline “Here is our story”, installed giant numbers in prominent CBD locations that represented significant historical dates and organised a mass media call. The campaign saw Agency North secure 150 pieces of media coverage worth approximately $1 million in the first month alone including national and local TV (all channels), outdoor radio broadcasts and articles in regional, national and international print.

Thousands of people commented and posted photos on Twitter, Facebook, Instagram and Pinterest. Followers across these four platforms increased 30%.


We worked with enterprise software vendor TechnologyOne from 2009 to 2014, during which time the ASX listed, multinational company doubled in value.

We managed all media relations, including managing the major announcement that TechnologyOne would be taking its business to the cloud, redesigning its entire software suite as apps and launching the market’s first enterprise app store.

On average we secured 200+ large articles every year for TechnologyOne in titles including the Australian Financial Review, BRW, The Australian and The Deal magazine.

Our Work

From start-up to ASX debut

Since inception, the team has helped promote and position Blue Sky Alternative Investments by securing a steady flow of high quality, large articles in The Australian, The Financial Review, BRW and investment trade magazines, as well as a weekly spot on Sky Business News. In 2012, AgencyNorth supported Blue Sky as it went through an IPO and debuted on the ASX with a market capitalisation in excess of $30 million.

Visit website »

Dîner en Blanc

This chic annual picnic started in Paris 24 years ago and now takes place in 20 cities around the world. Diners dress in white and are taken to a secret location.

Agency North launched the first Australian event in Brisbane in September 2012, secured sponsorship and managed traditional and social media.

1,000 tickets were sold and more than 100 media hits were generated, including ABC, Channel Nine and Channel Seven TV, a cover story, a double page spread in The Courier-Mail, AFR Life & Leisure Magazine, and international airline magazines.

Economic Impact Assessment

The Australian Institute for Commercialisation (AIC) commissioned an independent report to evaluate how much its innovation services were worth to the economy in terms of additional turnover, exports and jobs.

Agency North dissected the report to find different news angles for different audiences, drafted all media materials and filmed a video news release (VNR) for broadcast, securing national and local coverage across business and innovation titles including the Australian Financial Review.

Watch Video »

What we're reading

Volkswagen outrage shows limits of corporate power

The public outcry over Volkswagen’s highly organised and technically proficient approach to deceiving both its customers and regulators at the expense of the environment is a welcome sign that corporate power does have limits.

Brian Eno calls for rethink about meaning and value of culture

Delivering BBC’s John Peel lecture, the former Roxy Music star said arts and culture were worth pursuing for reasons that were not just economic and should play a central role in people’s lives in a world of rapid change.

Client news

Urban 'guerilla' tactics of the pop-up generation

Landscape architect Amy Grey and urban designer Brooke Williams, co-creators of Australia’s first Diner en Blanc, talk to The Australian about tactical urbanism, which they see as an inevitable consequence of the migration of populations to the inner city.

Girls get their science and technology superheroes

Shweta Shah, a managed-services team leader at tech company Readify, says mentors and role models are particularly important in encouraging women into male-dominated STEM (science, technology, engineering and maths) careers.

Send an Enquiry