Our Business


Media & Influencer Relations

Media training, media releases, contact lists, media liaison.


Media calls, street activations, events.

Communications Strategies

Thought leadership, stakeholder relations, crisis management.

Digital Communications

Social media campaigns, online community building, social media training.

Content Creation

Video, copywriting, research, case studies, opinion articles, web copy, newsletters, social media, animation, blogs, infographics.


We have worked all over the world, won awards, organised major events, promoted outstanding artists and seen companies through stock market listings. For examples of our work see our case studies.

Our current client list includes Opera QueenslandBlue Sky Alternative Investments (ASX:BLA), ReadifyMuseum of BrisbaneFlex Able JobsQueensland Music Festival, Diner en Blanc (Brisbane), Australian Brandenburg Orchestra, Women of the World Festival (Australia), Purpose and Creative Regions.

In past lives we have also worked with Brisbane Festival, MTV, Coca-Cola, Rolls-Royce, Ericsson, TechnologyOne (ASX: TNE), EzidebitChange 2020, Coronis, My Work Fair, Talking Families, Foster’s, Bulmers, Suncorp, Eversheds Lawyers, Fairfax Digital, Brisbane Marketing, Brisbane City Council, Cairns Indigenous Art Fair, Department of the Premier and Cabinet (Queensland), and many more.


Our team has worked in Europe, UK, Asia and Australia across a range of industries including technology, finance, property, arts, fashion, major events and government.

Dawn Miette Michaela Jaishri Scott Dani

Dawn Hewitt - Managing Director

Dawn is an award-winning PR professional with more than 15 years of experience in the UK and Australia. She has worked with some of the world’s biggest business and consumer brands as well as major festivals and government organisations.

Miette Lelievre - Project Director

Miette is a French national educated in Europe and Australia, who started her career eight years ago in London, handling pan European media campaigns across 10 territories. Her experience spans PR, advertising and marketing for a range of corporate clients such as Rolls-Royce and Ericsson. Joining Agency North in 2011, Miette heads up our business-to-business division, looking after corporate, finance, technology and innovation clients.

Michaela Tam - Project Director

Michaela is an award-winning PR professional whose experience spans arts, fashion, lifestyle, journalism and major events in Australia and Hong Kong. She has spent time at one of Asia's leading luxury magazines and an international street wear label. At Agency North, Michaela manages clients in our arts and major events portfolio.

Jaishri Johnstone - Account Executive

Jaishri started her career in events management at The Star Sydney Casino & Hotel. After organising functions for major touring productions and hosting international stars, Jaishri completed a Bachelor of Communications and Public Relations at University of Queensland. Throughout her studies, she completed an array of internships, and contributed regularly to The Village News.

Scott Little - Video Department & Company Operations

Scott oversees our video department and operations. Working in the travel, major events and hospitality industries in Australia and the UK, Scott has been involved in two successful start-ups, worked on the website overhaul for a major multinational travel company and overseen the logistics for a large festival.

Dani Nash - Digital Consultant

Dani is an external digital consultant who works with Agency North on a project basis. She has been working in the digital space since the UK dot-com boom of the late 1990s. Creating online content and social media strategies is her forte; with experience garnered across the globe with News International, Big Brother, Dorling Kindersley, JMC Airlines, AstraZeneca, Queensland Law Society, ourbrisbane.com and Brisbane Festival.

Our Work

Museum of Brisbane

We beat four massive global brands to win the national CommsCon Launch Campaign of the Year 2014 for our work on the opening of Museum of Brisbane’s new gallery.

We took it out of the museum walls, and created the tagline “Here is our story”, installing giant numbers across the city representing significant historical dates, which helped prolong the life of the campaign. We created stories for radio, TV, print and online media and got thousands commenting and posting photos on Twitter, Facebook, Instagram and Pinterest. The Museum’s social media followers increased 30% and 150 individual media stories appeared, worth approximately $1 million.

Brisbane Festival

We have managed the publicity for Brisbane Festival since 2011. Our activities have included copy and speech writing, media relations, media calls, integration with social media and digital marketing, filming and creation of promotional videos.

To date we have secured around 15,000 media hits worth around $60 million for the festival. We have raised the bar every year, forging major new media relationships and securing hours of TV and radio, 65 cover stories and countless lengthy feature articles.

Watch our Brisbane Festival videos

Blue Sky

Since inception, we have helped promote and position Blue Sky Alternative Investments by securing a steady flow of high quality, large articles in The Australian, The Financial Review, BOSS, BRW and investment trade magazines, as well as a weekly spot on Sky Business News.

In 2012, we supported Blue Sky as it went through an IPO and debuted on the ASX. The company now manages more than $1bn in assets. We work with Blue Sky across its private equity, venture capital real estate, hedge fund and real assets divisions.

Blue Sky in the News

Our Work


To raise the profile of management consultancy Change2020, we commissioned research on the topic of culture and leadership, and wrote a high-level white paper analysing the results. 

To launch the white paper, we approached BOSS Magazine to chair a roundtable debate between some of Australia’s top CEOs—Peter Birtles (Super Retail Group), Bill Pulver (Australian Rugby Union), Chris Ridd (Xero), Ann Sherry (Carnival), Kate Burleigh (Intel) and Matt Barrie (Freelancer). A 4-page article appeared in BOSS Magazine in July 2014, which we leveraged through a social media and Google campaign. 

The campaign was highly commended in the ‘Best use of research’ category at the 2015 Commscon awards.


Project Puccini was an epic undertaking to train 384 people in eight Queensland cities to perform in an opera.

For launch we hijacked Valentine’s Day handing out alternative Valentine’s cards that encouraged people to find a new love (the love of singing). We distributed a digital media kit to thousands of media and drove ticket sales through ongoing profiling of local participants on social and traditional media. We also produced a documentary about Project Puccini. 900+ media hits, 11 cover stories and national TV, reaching 15 million people meant OperaQ smashed box office targets before the tour began. See examples: The Australian and ABC.

Our campaign was shortlisted for three 2015 Commscon Awards and highly commended in the best consumer campaign category.

Talking Families

Talking Families is a Queensland Government education program to encourage struggling parents to speak up and ask for help. To launch the six-week campaign, we used new research to create media releases and held media calls in four regional centres, securing 85 stories across local and national TV, print, digital and radio, to a value of $1.5 million.

We recommended the development of a Facebook page, created content to help build a community of 12,000 and implemented weekly parent advice nights on Facebook to connect parents with experts. During the six-week launch campaign monthly unique users reached by the page peaked at over 760,000.

The launch campaign was shortlisted for a 2015 Commscon Award.

What we're reading

The Arts party wants your vote - and it's not afraid to ask for it in haiku form

The Arts party has bold policies for the 2016 election – to triple arts funding and make big companies pay a special 0.2% tax on their revenue to pay for a culturgal renaissance in Australia.

Siri's creators say they've made something better to do everything for you Read more

In an ordinary conference room in this city of start-ups, California's San Jose, a group of engineers sat down to order pizza in an entirely new way.


Client news

Readify turns rejected ideas into million-dollar products

Australian digital consultancy Readify has created a new business that it says will turn ideas used in old client projects into new revenue streams.


Hyseoung Kwon is learning to look death in the face

The Korean-born soprano talks about embracing the cultural perils of Puccini's tragic Madama Butterfly.  



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