Media & Influencer Relations
Media training, media releases, contact lists, media liaison.
Media calls, street activations, events.
Thought leadership, stakeholder relations, crisis management.
Social media campaigns, online community building, social media training.
Video, copywriting, research, case studies, opinion articles, web copy, newsletters, social media, animation, blogs, infographics.
We have worked all over the world, won awards, organised major events, promoted outstanding artists and seen companies through stock market listings. For examples of our work see our case studies.
Our current client list includes Opera Queensland, Blue Sky Alternative Investments (ASX:BLA), Readify, Museum of Brisbane, Flex Able Jobs, Queensland Music Festival, Diner en Blanc (Brisbane), Australian Brandenburg Orchestra, Women of the World Festival (Australia), Purpose and Creative Regions.
In past lives we have also worked with Brisbane Festival, MTV, Coca-Cola, Rolls-Royce, Ericsson, TechnologyOne (ASX: TNE), Ezidebit, Change 2020, Coronis, My Work Fair, Talking Families, Foster’s, Bulmers, Suncorp, Eversheds Lawyers, Fairfax Digital, Brisbane Marketing, Brisbane City Council, Cairns Indigenous Art Fair, Department of the Premier and Cabinet (Queensland), and many more.
Our team has worked in Europe, UK, Asia and Australia across a range of industries including technology, finance, property, arts, fashion, major events and government.
Dawn Hewitt - Managing Director
Dawn is an award-winning PR professional with more than 15 years of experience in the UK and Australia. She has worked with some of the world’s biggest business and consumer brands as well as major festivals and government organisations.
Miette Lelievre - Project Director
Miette is a French national educated in Europe and Australia, who started her career eight years ago in London, handling pan European media campaigns across 10 territories. Her experience spans PR, advertising and marketing for a range of corporate clients such as Rolls-Royce and Ericsson. Joining Agency North in 2011, Miette heads up our business-to-business division, looking after corporate, finance, technology and innovation clients.
Michaela Tam - Project Director
Michaela is an award-winning PR professional whose experience spans arts, fashion, lifestyle, journalism and major events in Australia and Hong Kong. She has spent time at one of Asia's leading luxury magazines and an international street wear label. At Agency North, Michaela manages clients in our arts and major events portfolio.
Jaishri Johnstone - Account Executive
Jaishri started her career in events management at The Star Sydney Casino & Hotel. After organising functions for major touring productions and hosting international stars, Jaishri completed a Bachelor of Communications and Public Relations at University of Queensland. Throughout her studies, she completed an array of internships, and contributed regularly to The Village News.
Scott Little - Video Department & Company Operations
Scott oversees our video department and operations. Working in the travel, major events and hospitality industries in Australia and the UK, Scott has been involved in two successful start-ups, worked on the website overhaul for a major multinational travel company and overseen the logistics for a large festival.
Dani Nash - Digital Consultant
Dani is an external digital consultant who works with Agency North on a project basis. She has been working in the digital space since the UK dot-com boom of the late 1990s. Creating online content and social media strategies is her forte; with experience garnered across the globe with News International, Big Brother, Dorling Kindersley, JMC Airlines, AstraZeneca, Queensland Law Society, ourbrisbane.com and Brisbane Festival.
Museum of Brisbane
We beat four massive global brands to win the national CommsCon Launch Campaign of the Year 2014 for our work on the opening of Museum of Brisbane’s new gallery.
We took it out of the museum walls, and created the tagline “Here is our story”, installing giant numbers across the city representing significant historical dates, which helped prolong the life of the campaign. We created stories for radio, TV, print and online media and got thousands commenting and posting photos on Twitter, Facebook, Instagram and Pinterest. The Museum’s social media followers increased 30% and 150 individual media stories appeared, worth approximately $1 million.
We have managed the publicity for Brisbane Festival since 2011. Our activities have included copy and speech writing, media relations, media calls, integration with social media and digital marketing, filming and creation of promotional videos.
To date we have secured around 15,000 media hits worth around $60 million for the festival. We have raised the bar every year, forging major new media relationships and securing hours of TV and radio, 65 cover stories and countless lengthy feature articles.
Since inception, we have helped promote and position Blue Sky Alternative Investments by securing a steady flow of high quality, large articles in The Australian, The Financial Review, BOSS, BRW and investment trade magazines, as well as a weekly spot on Sky Business News.
In 2012, we supported Blue Sky as it went through an IPO and debuted on the ASX. The company now manages more than $1bn in assets. We work with Blue Sky across its private equity, venture capital real estate, hedge fund and real assets divisions.
To raise the profile of management consultancy Change2020, we commissioned research on the topic of culture and leadership, and wrote a high-level white paper analysing the results.
To launch the white paper, we approached BOSS Magazine to chair a roundtable debate between some of Australia’s top CEOs—Peter Birtles (Super Retail Group), Bill Pulver (Australian Rugby Union), Chris Ridd (Xero), Ann Sherry (Carnival), Kate Burleigh (Intel) and Matt Barrie (Freelancer). A 4-page article appeared in BOSS Magazine in July 2014, which we leveraged through a social media and Google campaign.
The campaign was highly commended in the ‘Best use of research’ category at the 2015 Commscon awards.
Project Puccini was an epic undertaking to train 384 people in eight Queensland cities to perform in an opera.
For launch we hijacked Valentine’s Day handing out alternative Valentine’s cards that encouraged people to find a new love (the love of singing). We distributed a digital media kit to thousands of media and drove ticket sales through ongoing profiling of local participants on social and traditional media. We also produced a documentary about Project Puccini. 900+ media hits, 11 cover stories and national TV, reaching 15 million people meant OperaQ smashed box office targets before the tour began. See examples: The Australian and ABC.
Our campaign was shortlisted for three 2015 Commscon Awards and highly commended in the best consumer campaign category.
Talking Families is a Queensland Government education program to encourage struggling parents to speak up and ask for help. To launch the six-week campaign, we used new research to create media releases and held media calls in four regional centres, securing 85 stories across local and national TV, print, digital and radio, to a value of $1.5 million.
We recommended the development of a Facebook page, created content to help build a community of 12,000 and implemented weekly parent advice nights on Facebook to connect parents with experts. During the six-week launch campaign monthly unique users reached by the page peaked at over 760,000.
The launch campaign was shortlisted for a 2015 Commscon Award.